MarTech » Data » Webinar: Harness first-party data for conversion

Webinar: Harness first-party data for conversion

Learn how Hearst maximizes the power of audience intelligence to drive growth.

Cynthia Ramsaran on August 30, 2022 at 3:27 pm | Reading time: 1 minute

In order to retain and grow existing customer relationships, leading organizations are betting on first-party data solutions that can drive impact for both acquisition and retention initiatives.

Join ActionIQ and Hearst’s VP of acquisition and conversion as they discuss how Hearst is unlocking value by leveraging its first-party data to drive conversion across both subscriber and ecommerce products.

Add MarTech to your Google News feed.

Related stories

New on MarTech

‘Bad’ digital ad spending can harm the environment

Why we care about marketing automation

The latest jobs in martech

How Home Depot and Kroger use RMN to improve shoppers’ ad experience

Power next-best action with first-party data

About the author

Cynthia Ramsaran

Cynthia Ramsaran is director of custom content at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over two decades of editorial/content marketing experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and gaming industries. She was a writer/producer for CNBC.com and produced thought leadership for KPMG. Cynthia hails from Queens, NY and earned her Bachelor's and MBA from St. John's University.